ETRUSCAN WATER

The Making of Etruscan Water

The inspiration for Etruscan Water comes from two different sources. The first one is my personal memory: being born and raised in Tuscany, we could go to the beach in the South of the region, where hundreds of years ago our forefathers, the Etruscans, used to live.

In order to access to the most stunning, well hidden small bays, and offering the most transparent water, there was a 30 minutes walk through the woods.

These woods are full of wonders! The smell of typical Mediterranean vegetation is charming and, if you are lucky (or unfortunate…) you could bump into a wild boar – or even some remains of the Etruscan civilisation.

The salty, refreshing smell of the sea soothes you from the heat of the sun that is warming up your skin.

The second source of inspiration is my personal research on masterpieces of perfumery, as I have recently been intrigued by the classical masculine citrusy cologne – not the light ones, but those with a strong character.

This is the first release of the line FREEFALL, opening to new directions in my work.

“The time bomb
Of your life has come
People may come, people may go
Just as long as the water’s slow
But watch out when you’re
Headed for the waterfall
Dry land is just a love away
Warm sun and a place to lay
I see your future
The water above you calm and clear
People may come, people may go
Just as long as the water’s slow
But watch out when you’re
Headed for the waterfall“

Etruscan Water by Francesca Bianchi reminds me of many of my first ‘masculine ‘ perfumes that I bought as a teenager Ikebana by Silvia Barucci inspired to Etruscan Water Perfume by Francesca Bianchi
and those perfumes were for me the beginning of dipping into new waters: adulthood, love, sex, romance, adventure.

I have always liked dressing up – and in this drawing that I made while wearing and sniffing Etruscan Water, I portrayed the younger me, unrobing himself as he gets ready to step into new unknown waters.

I love the combination of flowers, white and green ones, the transparent vase, the flower in the water, and the beautiful background of stones, recalling the Etruscan tombs, and also somehow the salty part of the perfume.